With famed singer Badshah entering the league as co-owner of the Mumbai franchise alongside renowned film director, developer, and sports enthusiast, Punit Balan, Ultimate Kho Kho has a hint of Bollywood.
With famed singer Badshah entering the league as co-owner of the Mumbai franchise alongside renowned film director, developer, and sports enthusiast, Punit Balan, Ultimate Kho Kho has a hint of Bollywood. The lineup for the inaugural season of Ultimate Kho Kho. Which will begin later this year, is completed by the Mumbai-based team. Badshah is fascinated by the game’s tempo and refined aesthetic as well as the nostalgic importance it holds for him. He also thinks Ultimate Kho Kho has enormous potential. Through this association, he hopes to motivate and develop superstars in this native sport.
“I hold a special place in my heart for the game Kho-Kho because my mother used to play it in college. This sentimental and intimate connection inspired me to join Ultimate Kho Kho, “Badshah spoke enthusiastically about his first sporting endeavor.
“Extremely nimble athletes perform Sky-Dives in the air in this high-octane, indoor sport. We want this team to be quick and effective, which is the culture of Mumbai in general. My goal is to develop the best players in this league. And we want to provide the players with the best environment, facilities, training, and nutrition “He went on to say.
Balan, a youthful and energetic businessperson, is one of the few new-age sports investors. In addition to being the CEO of the Rs 3,500 crore Balan Group, he also owns teams in the badminton, tennis, table tennis, and handball leagues invest in start-up sports employment companies, and actively supports a number of athletes.
“If you want to grow something, it’s crucial to use the proper strategy. I’ve previously worked with sports leagues to expand sports, and now that I’m working with Ultimate Kho Kho. I want to contribute to that success “Balan, a joint-owner of the Mumbai club, added.
Maharashtra is the state where the ancient sport was first played, and it has long dominated the Indian Kho-Kho scene. Three teams from Maharashtra competed in the National Championships and the just-finished Khelo India Youth Games as well, and they won the boys’ and girls’ divisions in both competitions.
“We are overjoyed to welcome Punit and Badshah as joint owners of the sixth franchise. Big corporations and the Government of Odisha have already joined the league, and now these two well-known figures in the entertainment industry reflect the league’s positioning and caliber. A squad representing the state’s capital would undoubtedly help us increase the game’s popularity because Kho-Kho has deep roots in Maharashtra “said Tenzing Niyogi, CEO of Ultimate Kho Kho.
With this accomplishment, Ultimate Kho Kho keeps making significant progress toward its goal of modernizing this domestic sport. Before now, the league’s roster included the Government of Odisha working with ArcelorMittal Nippon Steel, Adani Group, GMR Group, Capri Global, and KLO Sports, among other illustrious corporate names.
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